Founded by Florida citrus growers, Florida’s Natural carries deep equity rooted in authenticity, simplicity, and farmer ownership. In an increasingly competitive juice aisle, the opportunity was to bring that heritage into sharper focus while creating a cohesive identity across orange juice, lemonades, and fruit drinks. The challenge: connect with younger shoppers while preserving the familiarity long-time consumers trust.

We refreshed the recognizable brand identity with a richer green and newly illustrated orange blossom, bringing “Farmer-Owned Since 1933” into clearer view. Juicier fruit photography paired with textured leaves and blossoms puts flavor at the center, while color-coded tickets organize product information and simplify navigation. The result is a distinctive, contemporary system that unites the portfolio and brings “Goodness You Can Taste” to life at shelf.