Muse Brand Innovation
Unlock What's Within
Brand Strategy • Brand Architecture • Naming • Brand Identity • Visual Identity • Packaging • Brand Guidelines
Trulieve, a cannabis grower with dispensaries throughout the United States, is committed to enhancing lives through quality cannabis. Soulsight uncovered an opportunity to embrace creative empowerment, a compelling territory for the brand that was largely untapped in the market. We sought to introduce a sophisticated line of expressive and discovery-driven cannabis concentrates and cartridges, designed to evoke a world of wonder and celebrate the creative spirit.
This opportunity inspired Muse, a brand that celebrates the refined side of cannabis through a distinctive, premium visual system. At its heart, a clever keyhole invites discovery and positions Muse as part of the creative moment. Designed to flex across touchpoints, this signature element offers a window into a wonder-filled world of creative expression while keeping Muse’s identity cohesive and recognizable.
