Transforming Insight Into
Impact with R.I.S.E.
Our R.I.S.E. Analysis is an action plan for assets, codifying what the brand should retain, introduce, strengthen, and eliminate.
Informed by the competitive landscape and out-of-category brand mentors, the codification goes beyond identification and provides the why behind the what.
The tool inspires conversation and ensures alignment for all stakeholders, resulting in a creative range that's sharper and smarter.
What Is Working
Retain
Introduce
What Will Work
Strengthen
What Can Work Harder
Eliminate
What Is Not Working
R.I.S.E. In Action
Retained Icon Status
by preserving distinctive brand assets that evoke warm familiarity and trust, including the gingham pattern and jelly-flavored color-coding.
Introduced Focal Point
that breakthroughs on shelf, enhances legibility, and reinforcing distinctive brand asset.
Eliminated Visual Noise
that fights modernity and detracts from the distinctive brand assets, including stitching details, gradients, and drop shadows.
Strengthened Brand Identity
for increased distinctiveness and ownability while placing more emphasis on the category-defining Uncrustables sub-brand.
"Soulsight's R.I.S.E. tool has enabled early, strategic evaluation and alignment with key stakeholders, playing a critical role in guiding design projects, aiding us in achieving clarity, and supporting impactful results across projects.”
Kassie Parsons, Director, Design + Production for Food & Beverage at The J.M. Smucker Co