We're an award-winning wellness branding and CPG agency with 25+ years of brand-building expertise in strategy, design, and innovation for iconic OTC, sports nutrition, supplement, and emerging D2C wellness brands, including Biofreeze, Fast Twitch, Evolve, and heywell. From brand positioning to portfolio architecture, and packaging design to visual identity systems, we're trusted to take wellness brands from stagnant to standout on shelf, in the aisle, and in the cart. By leveraging our signature S.O.U.L. process and proprietary brand-building tools, we uncover the motivating emotion that makes your brand the one they reach for in store and online. Check out our wellness case studies and book a call. Ready to make moves?

We Build Wellness Brands with Soul

Premier Wellness Branding Agency

Heywell | Brand Redesign

Assorted energy drinks and beverages, garnished with strawberries, blackberries, ginger, lemon, and a glass with pink drink and straw on a pastel yellow background.
A collage featuring colorful graphic designs, images of several glasses filled with various beverages, and cans of drink products. The designs include abstract shapes, patterns, and the names and flavors of the beverages such as 'energy + focus,' 'calm + restore,' and 'energy + immunity.'
A close-up view of multiple energy drink cans arranged in a diagonal pattern. The cans are mainly gray and orange with large white and black text.
Three women smiling and holding cans of a beverage called 'Hey Well'. The woman on the left has pink hair, wears a pink sweater, and is resting her chin on her arm. The woman in the middle has long brown hair, wears a red sleeveless top, and is holding a can of drink with a pink background. The woman on the right has black curly hair, wears a blue shirt, and is drinking from a straw in her can with a light blue background.

FungiCure | Brand Redesign

Dry Idea | Brand Redesign

Colorful graphic with a yellow asterisk symbol and the text 'don't sweat the big stuff' against a background divided into pink and yellow sections.
Two deodorant bottles side by side. The left bottle is white with blue and yellow accents, labeled 'Dry Idea Advanced Dry Unscented' with additional text about it's hypoallergenic properties and 72 hours of protection. The right bottle is coral and pink with purple text, labeled 'dry idea unscented', with text about its hypoallergenic properties, 72-hour odor protection, and fast drying, and a yellow badge indicating dermatologists tested, with a background split between light blue and dark blue.
Three bottles of Dry Idea antiperspirant deodorant on pink background, with a small orange block. The bottles are fragrance-free, unscented, and claim 2x longer sweat protection.
An advertisement for Dry Idea fragrance-free deodorant featuring smiling women, product images, colorful background, and text emphasizing confidence, freshness, and dermatological testing.

We Build Wellness Brands With Soul

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We Build Wellness Brands With Soul •

“Our core packs are selling more and selling faster. They are popping at retail, and there’s a lot of excitement around Vizzy’s new look.”

- Liz Cramton, Molson Coors

Work With Us

Biofreeze | Brand Redesign

GoHydrate | Brand Redesign

Evolve | Brand Redesign

Let’s Get Started

Tell us about your beverage brand. We'll talk straight, move fast, and show you how S.O.U.L. turns insight into a brand people choose, remember, and buy.

email:

letsworkwith@soulsight.com