We're an award-winning beverage branding and CPG agency with 25+ years of brand-building expertise in strategy, design, and innovation for iconic beer, spirits, coffee, soft drink, and emerging beverage brands. From brand positioning to portfolio architecture, and packaging design to visual identity systems, we're trusted to take beverage brands from stagnant to standout in the cooler, on the bar, and in the cart. By leveraging our signature S.O.U.L process and proprietary brand-building tools, we uncover the motivating emotion that makes your brand the one they reach for on shelf and online. Check out our beverage case studies and book a call. Ready to make moves?

We Build Beverage Brands with Soul

Premier Beverage Branding Agency

Vizzy | Brand Redesign

A colorful box of Vizzy hard seltzers with assorted cans displayed and two additional cans angled on either side, featuring flavors like papaya passionfruit, blueberry pomegranate, pineapple mango, and strawberry kiwi, set against an orange background.
Colorful boxes of VIZZY hard seltzer products arranged on a red background, featuring flavors like Tangy Lemonade, Refreshingly Berry, Vibrantly Tropical, and Sparkling Mimoso.
Three cans of VIZZY hard seltzer flavors with droplets of water on their surfaces placed against an orange background.
A woman with dark hair, glasses, and earrings smiling while holding a can of Vizzy flavored sparkling water, standing against an orange background with the text "Flavor for Every Vibe."

Blue Moon | Brand Redesign

Blue Moon Belgian White beer can centered in front of blue background with Blue Moon Brewing Company logo and established year 1995.
Various Blue Moon beer products, including cans and bottles, with packaging and branded boxes on a blue background.
Side-by-side images of fruit and beverage packaging. The left image shows a stylized peach with green leaves on a yellow background. The right image shows a dark blue bottle with water droplets and circular orange text that reads: "Valencia Orange Peel, 19.9% alcohol, brewed in Colorado, bright and lively brewed with Valencia orange peel, sparkling something, USA."
A glass of Blue Moon beer garnished with an orange slice, set against a blue background with the Blue Moon logo and the phrase 'Made Brighter'.

Heywell | Brand Redesign

Assorted energy drinks and beverages, garnished with strawberries, blackberries, ginger, lemon, and a glass with pink drink and straw on a pastel yellow background.
A collage featuring colorful graphic designs, images of several glasses filled with various beverages, and cans of drink products. The designs include abstract shapes, patterns, and the names and flavors of the beverages such as 'energy + focus,' 'calm + restore,' and 'energy + immunity.'
A close-up view of multiple energy drink cans arranged in a diagonal pattern. The cans are mainly gray and orange with large white and black text.
Three women smiling and holding cans of a beverage called 'Hey Well'. The woman on the left has pink hair, wears a pink sweater, and is resting her chin on her arm. The woman in the middle has long brown hair, wears a red sleeveless top, and is holding a can of drink with a pink background. The woman on the right has black curly hair, wears a blue shirt, and is drinking from a straw in her can with a light blue background.

Coors Light | Brand Redesign

Cold cans of Coors Light beer with water droplets on their surface, shown on a blue surface with ice and water splashes.
Coors Light beer bottles and a six-pack box set against a snowy mountain landscape, with ice and snow in the foreground.
Two boxes of Coors Light beer, one with a white background and the other with a blue background, both featuring mountain imagery and the Coors logo.
A can of Coca-Cola with condensation on the surface, featuring a mountain landscape in the background, and text mentioning the Rockies.

We Build Beverage Brands With Soul

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We Build Beverage Brands With Soul •

“Our core packs are selling more and selling faster. They are popping at retail, and there’s a lot of excitement around Vizzy’s new look.”

- Liz Cramton, Molson Coors

Work With Us

Topo Chico | Brand Redesign

Three boxes of Topo Chico Hard Seltzer in Lemon Lime, Tropical Pineapple, Mango, Cherry, and Ranch Water flavors, stacked on a yellow background.
A woman wearing sunglasses, a teal t-shirt, and jeans standing against a bright yellow wall with large graphics of Topo Chico Hard Seltzer bottles and the brand's logo, smiling with one hand on her hip.
A colorful collage of Topo Chico hard seltzer advertisements featuring various summer and beach-themed illustrations like a soccer ball, a skull with flowers, a hammock, a baseball glove, and a bridge with a baseball field in the background, all on bright yellow backgrounds.
Illustration of a person riding a rearing horse, with a bottle of Topo Chico Hard Seltzer in the foreground, set against a yellow background with cacti.

Gatorade - Fast Twitch | Brand Redesign

Five bottles of Gatorade energy drinks in a row with bright green background. Flavors are strawberry lemonade, orange, glacier freeze, cool blue, and strawberry watermelon.
Advertisement for Fast Twitch energy drink featuring a football player drinking the beverage and the product's colorful can.

Simply Spiked | Brand Redesign

Boxes of Simply Spiked fruit-flavored beverages featuring lemon, raspberry, peach, mango, kiwi, and blueberry flavors on a yellow background.
Cans of Simply spiked real fruit juice with images of lime, lemon, and peach on a yellow background

Miller High Life | Brand Redesign

A pack of Miller High Life beer bottles on a wooden surface, with two individual bottles and a branded box featuring the Miller High Life logo and a woman on the label in the background.
Boxes of Miller High Life beer with images of beer bottles and cans, set against a red background.
Four Miller High Life beer cans with red and gold labeling, placed on a red Miller-branded cloth on a white surface.
A Miller High Life beer pack featuring a vintage turntable with a vinyl record and a cartoon woman in a dress on the label, set against a red background.

Let’s Get Started

Tell us about your beverage brand. We'll talk straight, move fast, and show you how S.O.U.L. turns insight into a brand people choose, remember, and buy.

letsworkwith@soulsight.com