Work

Assorted Folger package design by Soulsight and containers of Folgers coffee, including ground coffee in various flavors such as Black Silk, Buttery Caramel, French Roast, and Hazelnut, arranged on a red background.

Folgers

Brand Architecture • Brand Identity • Visual Identity • Packaging • Copywriting • Brand Standards

Three Vizzy hard seltzer cans, package design by Soulsight, on an orange background, featuring flavors Blackberry Lemon, Papaya Passionfruit, and Watermelon Strawberry, with droplets of condensation on the cans.

Vizzy

Brand Identity • Visual Identity • Packaging • Copywriting • Out-of-Home • Brand Standards

A Triscuit cracker box with wheat stalks in a field and a blue background, featuring the Triscuit logo and the text "baked with 100% whole grain wheat."

Triscuit

R.I.S.E. Asset Evaluation • Brand Identity • Visual Identity • Packaging • Photography • Copywriting • Brand Standards

Blue Moon beer logo by Souslight with white text on a blue background.

Blue Moon

Brand Architecture • R.I.S.E. Asset Analysis • Brand Identity • Visual Identity • Packaging • Brand Standards

Three packages of Dry Idea antiperspirant deodorant, designed by Soulsight with orange-and-white packaging, are displayed on a pink background. One bottle is on a small orange platform.

Dry Idea

Brand Positioning • Brand Identity • Visual Identity • Packaging • Copywriting • Photography • Brand Standards

The image features a yellow background with text saying "Maggie is Here" and includes the Keebler logo with green leaves around it. There is also a cartoon elf character dressed in a green jacket, yellow shirt, and red hat, smiling and gesturing with his right hand.

Keebler

Brand Identity • Visual Identity • Packaging • Copywriting • Packaging • Photography • Brand Standards

Ritz crackers logo designed by Soulsight featuring a stack of crackers topped with cheese and a single cracker with a bite taken out, on a red background.

Ritz

Brand Identity • Visual Identity • Packaging • Photography • Copywriting • Brand Standards

Multiple rolls of Angel Soft toilet paper packaging and brand redesign by Soulsight

Angel Soft

Brand Identity • Visual Identity • Packaging • Copywriting • Brand Standards • Photography & Art Direction

A purple box of Smucker's Uncrustables peanut butter and grape jelly sandwiches on a purple background surrounded by a pink notebook, a white pen, a purple container with celery sticks, grapes, and a blue mug with a tea infuser.

Uncrustables

Brand Architecture • Brand Identity • Visual Identity • Equity Packaging • Thematic Packaging • Brand Standards