We're an award-winning food branding and CPG agency with 25+ years of brand-building expertise in strategy, design, and innovation for iconic snack, confection, bakery, and emerging D2C food brands, including Ritz, Triscuit, Uncrustables, and Hershey's. From brand positioning to portfolio architecture, and packaging design to visual identity systems, we're trusted to take food brands from stagnant to standout on shelf, in the aisle, and in the cart. By leveraging our signature S.O.U.L. process and proprietary brand-building tools, we uncover the motivating emotion that makes your brand the one they reach for in store and online. Check out our food case studies and book a call. Ready to make moves?

We Build Food Brands with Soul

Premier CPG Food Branding Agency

Jif | Brand Redesign

Hershey’s | Packaging Redesign

Triscuit | Brand Redesign

Packaging design for Triscuit crackers featuring a blue and beige color scheme, a large image of a cracker, wheat stalks, and a small house icon with leaf embellishments.
Four boxes of Triscuit crackers arranged in a row against a blue background, with a hand placing a cracker with sea salt flavor into one of the boxes.
Blue package of Triscuit crackers with white and yellow text, stating 'baked with 100% whole grain wheat'.
Side-by-side images of Triscuit cracker boxes. The left box is Triscuit Original with a picture of two crackers topped with cream cheese, cherry tomatoes, and basil. The right box is Triscuit Fire Roasted Tomato & Olive Oil with a picture of a cracker topped with cream cheese, cherry tomatoes, and basil.

We Build Beverage Brands With Soul

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We Build Beverage Brands With Soul •

“Our core packs are selling more and selling faster. They are popping at retail, and there’s a lot of excitement around Vizzy’s new look.”

- Liz Cramton, Molson Coors

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Keebler | Brand Redesign

Part of a bright yellow background with the red and white Keebler logo, a cartoon elf with gray hair, a red elf hat, green jacket, yellow shirt, and red vest, and text that reads 'More Magic Is Here' with some decorative sparkles.
Two packages of Keebler Fudge Stripes cookies, one labeled 'Original' with a yellow background and the other labeled 'Magically Made With Keebler Fudge' with a yellow and brown background, with the cookies depicted on the packaging.
A colorful, split background with yellow on the left and brown on the right. The left side features text reading 'Colors that are rich, vibrant & full of joy' above a grid of nine colorful squares in blue, light blue, teal, green, orange, pink, red, purple. The right side displays text reading 'Proudly endorsed by Ernie the Elf' with an image of a cheerful cartoon elf, Ernie, wearing a red hat, green jacket, and yellow pants, smiling with open arms.
Display of various Keebler cookie packages, including Fudge Shortbread, Sandies Shortbread, Chips Deluxe, Fudge Stripes, and E.L. Fudge, with a cartoon character mascot on each package.

Ritz | Brand Redesign

Stack of four crackers with a slice of cheese on top, set against a red background.
Comparison of two Ritz crackers boxes, with the left labeled 'before' and the right labeled 'after'. The 'before' box shows a stack of cracked crackers with some whole crackers and a slice of cheese, while the 'after' box features a single cracker broken in half with some crackers and cheese slices behind it. The boxes are red with the Ritz logo prominently displayed.
Collage of Ritz Crackers snack boxes in various flavors, featuring front view of cracker cookies with some packaging showing ingredients like garlic, bacon, roasted vegetable, honey wheat, and hint of salt.
Colorful graphic with Ritz cracker logo, two crackers with toppings, a Betty Crocker snack, and a list of words: simple, iconic, flaky, buttery, joy.

Ritz | Brand Redesign

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Tell us about your beverage brand. We'll talk straight, move fast, and show you how S.O.U.L. turns insight into a brand people choose, remember, and buy.

letsworkwith@soulsight.com